A global technology company with a proud history and a bright future
Since our inception in 1991 as a spin-off of IBM, Lexmark has become a
leading developer, manufacturer and supplier of printing and imaging
solutions for offices and homes. Lexmark’s products include laser
printers, inkjet printers, multifunction devices and associated
supplies, services and solutions.
Lexmark reported $5.0 billion in revenue in 2007. Revenue derived from
international sales and exports from the U.S. make up about 57 percent
of the company’s consolidated revenue, with Europe accounting for
approximately two-thirds of international sales. Lexmark’s products are
sold in more than 150 countries in North and South America, Europe, the
Middle East, Africa, Asia, the Pacific Rim and the Caribbean.
We employ approximately 13,000 people in our worldwide operations and
are led by an experienced executive management team.
Lexmark has unique competitive strengths that differentiate us in the
market:
• We are the only major player in the industry which is exclusively
focused on distributed output.
• Our vertical integration in technology, which historically has allowed
us to drive cost and price performance.
• Our large account industry teams and retail-centric consumer teams,
which drive customer responsiveness and flexibility.
A global technology company with a proud history and a bright future
The distributed output market is growing and presents attractive growth
opportunities for Lexmark in low-end monochrome lasers, color lasers,
laser multifunction products (MFPs), and three-in-one and four-in-one
inkjet all-in- ones (AIOs).
Lexmark’s long-term strategy includes three core strategic growth
initiatives:
• expand our product segments;
• expand penetration in market segments; and,
• further develop brand awareness and brand positioning.
We are investing in order to support these initiatives, focusing on core
technology, software and product growth segments. In 2007, we invested
8.3 percent of our revenue in research and development, up from 5.9
percent in 2002.
Our investments are paying off as we have received significant industry
recognition for our technology. In fact, in 2006, Lexmark won more
awards than any other leading printer brand from leading test
laboratories in the U.S.
Combining customer insight with innovative technology to create solutions
that make it easy to get more done, at work or at home
Lexmark is focused in two major market
segments.
The first is the business market. This was the original focus of Lexmark
when we spun out of IBM in 1991. In 2007, this market represented
approximately 60 percent of Lexmark’s revenue. In the business market,
our products are built around our laser technology. We sell laser
products primarily through our large account sales team. These sales
efforts are focused on customers who fall into six, specific industry
groups: finance, services, retail, manufacturing, health care, and the
public sector. Our industry teams are experts on the core output and
paper processes that exist in each of these industry segments. Over the
last several years, our business in each industry has moved beyond just
products to include print-centric workflow solutions and services which
solve specific paper intensive process problems in these industries. We
help our customers cut costs, reduce cycle times and improve
productivity. This allows Lexmark to offer unique value to these
industry customers and differentiates us from the competition as part of
our business market approach known as “Print, Move, Manage.”
The second is the consumer market, which we started in the mid-1990s and
which represented approximately 40 percent of Lexmark’s revenue in 2007.
In the consumer market, our products are built around our inkjet
technology. Our consumer market strategy is built around offering
high-quality, competitively priced products that present an exceptional
value to consumers and businesses and which are sold primarily through
retail channels. It is a combination of innovative technology and
customer insight that differentiates Lexmark from its competitors.
Lexmark leverages this unique approach to create printing solutions that
make it easier for consumers and small business owners to create, share
and manage information and images.
We are responsible to the communities in
which we live and work, to the environment and to the world community as
well
Lexmark is committed to acting as a socially responsible company in our
global community. This means that we will fully comply with the laws,
rules and regulations of the countries in which we operate.
It also means that Lexmark will go further by continually evaluating our
business practices using the principle of sustainability – balancing
economic, environmental and social needs of our world today without
compromising the opportunities of future generations.
We want Lexmark to always be associated with a respect for human rights,
safe work conditions, and environmentally sound business practices, for
our own organization and those with whom we partner.
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